Gather your

friends

and join us online for a day filled with fresh wedding ideas and inspiration + exclusive first access to White Willow Bridal Boutique’s SAMPLE SALE featuring gowns from coveted designers including Alexandra Grecco, Elizabeth Dye, Emily Riggs, Truvelle, Aesling, Laudae, and Halseene.

is presented by—and being streamed live from—White Willow Bridal Boutique, a contemporary bridal store for the modern and adventurous bride.
British Columbia, Canada

SPEAKERS

featured

meet your hosts

Emily Parsons

Founder and Owner of Emily Jane Photography, White Willow Bridal Boutique, and SHE by Emily Jane

Emily has been a professional in the wedding industry for 10 years. From wedding photography to now owning a contemporary bridal boutique, Emily’s passion lies in creating memorable experiences for brides unlike no other.

Manager, White Willow Bridal Boutique

With a background in wedding design, styling and coordination, Alisha is now focussed on making the wedding gown buying process a beautiful experience for brides as the manager of Prince George’s White Willow Bridal Boutique.

Alisha Heffernan

unique

inspiration

Information and               to make your day as         
as you 

We’ve taken the best parts of wedding shows, like the swag bags and Pinterest-worthy inspiration, and removed the overwhelm and sales pitches to deliver a boutique, virtual bridal experience that brings next-season trends and industry experts direct to your living room! Will you be joining us?

The way we plan for and do weddings in 2022 has changed! 

Are you looking for ahead-of-trend ideas to make your celebration unique? Do you want exclusive access to contemporary bridal gowns from sought-after designers starting at $500? 

Are you planning a wedding? 

Then The Wedding Way is for YOU! 

 from industry experts on topics including…

bridal fashion

+ An up-close look at 2022 bridal trends 
+ The perfect dress designs for your body shape
+ Making conscious fashion choices for your wedding
+ Bridal party styles and trends

Event planning

+ Creating meaningful moments for any size wedding
+ The big and small details you don’t want to overlook
+ Latest industry trends to a forward thinking wedding


ceremony

+ Finding the right wedding officiant for you and your partner
+ How to write those perfect vows
+ How to help your wedding vendors create the wedding you've always dreamed of


self care

+ Keeping you and your partner at the centre of your day
+ Body and self acceptance
+ Planning your wedding alongside covid restrictions 
+ Maintaining individuality for a meaningful and memorable celebration 


the Wedding Way Experience | Online presentations

... and join us online as we help you design a wedding day that is as unique as it is memorable, filled with never-before-considered ideas and experiences!”

Emily Parsons +
Alisha Heffernan

 Emily Parsons + Alisha Heffernan
White Willow Bridal Boutique and founders of The Wedding Way 

“Gather your Friends

Sample Sale

Gown Showcase

Exclusive first showing of sample gowns for sale from sought-after designers including Truvelle, Laudae, Aesling, Halseene and Anna Kara. 

First access to online Sample Sale with gowns in sizes 4 - 24 starting as low as $500!

Sample Sale designers include Alexandra Grecco, Elizabeth Dye, Emily Riggs, as well as White Willow's current sought-after designers 



BUY TICKETS

 available from Wedding Way

exclusively

andrea

$2,575

$750       Wedding Way

from

Alexandria

$2,600

$500         Wedding Way

from

Andrianna

$2,500

$500         Wedding Way

from

"We created The Wedding Way to be an amazing, uplifting and exciting day of inspiration for brides and their leading ladies
(and gentlemen)!"

Emily Parsons + Alisha Heffernan

 Emily Parsons + Alisha Heffernan
White Willow Bridal Boutique and founders of The Wedding Way 

to watch The Wedding Way LIVE on April 10th and be in for a chance to win over 

Join Us

OVER $5000 in giveaways + prizes!

What You'll Get:

+ Access to the entire day’s online event for everyone watching with you in-person.*

+ 4:00pm / Access to White Willow Bridal Boutique's Sample Sale before it is released to the general public at 7:00pm

+ One entry per ticket for draws and prizes

+ We encourage you to buy your own ticket, even if you are watching as a group, so you don't miss out on a chance for a prize - there are so many up for grabs!

Online Ticket

$65 Early-Bird Price: $45


Early-bird pricing ends March 31st.


Buy Tickets

*Each ticket provides access for one online streaming option.
If friends will be joining you from other locations, make sure they grab a ticket too! Read our FAQs for more information.

$65
Early-Bird Price:


 $45

Access to the entire day’s online event for everyone watching with you in-person.*

4:30pm / Access to White Willow Bridal Boutique's Sample Sale before it is released to the general public at 7:00pm

One entry per ticket for draws and prizes
+ We encourage you to buy your own ticket, even if you are watching as a group, so you don't miss out on a chance for a prize - there are so many up for grabs!

You might be wondering...

You might be wondering...

How do I “attend” the event? 

Can I select individual sessions to attend?

I want to watch with my girlfriends. Do we all need a ticket?

Will the event be recorded if I can’t join live?

How does the sample sale work?

As The Wedding Way is a virtual event, we’ll be hosting it via a live stream. We’ll email you a link providing access to the online event room once your ticket has been purchased. 

You might be wondering...

How do I “attend” the event? 

Can I select individual sessions to attend?

I want to watch with my girlfriends. Do we all need a ticket?

Will the event be recorded if I can’t join live?

How does the sample sale work?

Each ticket will allow you to live stream the event from one device (phone, tablet or desktop), so whoever will be in the same house can watch together. If you’ll be having friends join you from other locations, they will need to purchase a ticket giving them access via their own device. 

You might be wondering...

How do I “attend” the event? 

I want to watch with my girlfriends. Do we all need a ticket?

Will the event be recorded if I can’t join live?

How does the sample sale work?

Your ticket gives you access to the entire day’s presentations, so you can choose to watch any or all sessions that interest you. 

You might be wondering...

How do I “attend” the event? 

Can I select individual sessions to attend?

I want to watch with my girlfriends. Do we all need a ticket?

How does the sample sale work?

Absolutely! The event will be recorded so it can be watched—or rewatched—at a later time.

You might be wondering...

How do I “attend” the event? 

Can I select individual sessions to attend?

I want to watch with my girlfriends. Do we all need a ticket?

Will the event be recorded if I can’t join live?

We’ll be sharing gowns to be featured in the Sample Sale throughout the day, with the LIVE sale happening from 3.30pm exclusively for ticket holders. VIP Ticket holders will gain first access, followed by general admission ticket holders. Please note: Sample gowns purchased online for $1000 and under will be non-returnable/refundable/transferable. 

Can I select individual sessions to attend?

I want to watch with my girlfriends. Do we all need a ticket?

Will the event be recorded if I can’t join live?

How does the sample sale work?

As The Wedding Way is a virtual event, we’ll be hosting it via a live stream. We’ll email you a link providing access to the online event room once your ticket has been purchased. 

How do I “attend” the event? 

I want to watch with my girlfriends. Do we all need a ticket?

How do I “attend” the event? 

Can I select individual sessions to attend?

Will the event be recorded if I can’t join live?

How does the sample sale work?

Each ticket will allow you to live stream the event from one device (phone, tablet or desktop), so whoever will be in the same house can watch together. If you’ll be having friends join you from other locations, they will need to purchase a ticket giving them access via their own device. 

I want to watch with my girlfriends. Do we all need a ticket?

Will the event be recorded if I can’t join live?

How does the sample sale work?

Your ticket gives you access to the entire day’s presentations, so you can choose to watch any or all sessions that interest you.

Can I select individual sessions to attend?

Absolutely! The event will be recorded so it can be watched—or rewatched—at a later time.

How does the sample sale work?

Will the event be recorded if I can’t join live?

We’ll be sharing gowns to be featured in the Sample Sale throughout the day, with the LIVE sale happening from 4:30pm exclusively for ticket holders. Ticket holders receive first access to the sample sale. The sample sale goes public at 7pm. Please note: Sample gowns purchased online for $1000 and under will be non-refundable and non-transferable. 

How does the sample sale work?

Tips  tricks

for designing a unique wedding, all in one convenient space

PHOTOS Property of the designers & White Willow Boutique